What Matters Most To Singaporeans?

If you think the answer is cash, you’re not too far from the truth. But at the same time, the answer does not reflect the whole truth.

The 5 C’s — Cash, Cred­it Card, Con­do­mini­um, Car and Coun­try Club — is a dat­ed ‘holy grail’ of suc­cess that car­ries more sig­nif­i­cance as a run­ning joke than an actu­al Sin­ga­pore­an dream, thanks to the chang­ing of times. By that, we’re refer­ring to the advent of social media and the mil­len­ni­al gen­er­a­tion becom­ing more ‘woke’.

So what exact­ly is it that makes Sin­ga­pore­ans tick? What would it take for Sin­ga­pore­ans to find ful­fill­ment and com­plain a lit­tle less? With Nation­al Day on the hori­zon, we cel­e­brate Singapore’s 53rd birth­day by con­duct­ing a Face­book wide poll with 530,000 neti­zens. OK, we might have exag­ger­at­ed, but know­ing how Sin­ga­pore­ans spend more time on Face­book than on actu­al work in this day and age, we locked down enough respon­dents to get a glimpse into #What­Mat­tersMost in Sin­ga­pore­ans’ lifestyles and careers.

Here’s what we found.

We Strike a Bal­ance

Sin­ga­pore­ans are by far the busiest bunch of humans alive, but that doesn’t mean they’re all work and no play. Remem­ber the infa­mous Daryl Aiden inci­dent? Don’t be sur­prised to see anoth­er one of him mak­ing the head­lines because our sur­vey revealed Sin­ga­pore­ans would rather spend their wak­ing moments on Earth ‘break­ing the inter­net’.

56% of respon­dents think that cre­at­ing a buzz on the vir­tu­al world mat­ters most to them. Cre­at­ing and upload­ing the cra­zi­est online con­tent becomes a sec­ond nature.

Oh well, who would love to spend their days just think­ing about long-term goals and all the seri­ous­ness of adult­ing, right? We thought nobody. But in fact, it comes sec­ond on rank. 28% of the respon­dents actu­al­ly care about their future and would rather plan for their dreams than their next sexy Face­book post.

Con­clu­sion: Sin­ga­pore­ans know how to swim in the cur­rent of tech­nol­o­gy but they don’t lose sight of their pri­or­i­ties!

We Work Hard, Hard­er, Hard­est

If Titan­ic is about to sink and a Sin­ga­pore­an is on board, you’ll prob­a­bly see him call­ing his col­leagues to give his final words before any­one else! That’s because 69.3% of 238 respon­dents agree that their career comes first before chil­dren, cars, and con­dos, respec­tive­ly.

Con­clu­sion: Sin­ga­pore­ans love climb­ing the lad­der of suc­cess and pro­vid­ing for their chil­dren more than show­ing off a Benz on the road.

We Yearn To Earn

Now that we know Sin­ga­pore­ans are worka­holics, what actu­al­ly dri­ves them to choose and stay in their careers? There are many fac­tors to con­sid­er like flex­i­ble time, friend­ly col­leagues, and a chal­leng­ing role, but all these fade in com­par­i­son when the salary comes in the pic­ture!

44 out of 64 Sin­ga­pore­ans say they are moti­vat­ed to climb up the lad­der when­ev­er their hard work pays off. That means see­ing val­ue in their job and more impor­tant­ly, receiv­ing pay­checks that tru­ly com­pen­sate.

Con­clu­sion: Sin­ga­pore­ans can work over­time and they real­ly don’t mind eat­ing alone for lunch as long as they get paid on time and on fleek.


Con­clu­sion of con­clu­sions

The results con­firmed what we had already guessed, that there are only 2 C’s that mat­ter most to Sin­ga­pore­ans right now: Cash and Career. Sure­ly you have already put in the hard work and time to give your­self and your fam­i­ly a com­fort­able liv­ing; as for now, go bounce, cel­e­brate life in Sin­ga­pore, and enjoy the Nation­al Day fes­tiv­i­ties.

If you real­ly want to break the Inter­net, do share this post!

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